To increase the visibility of the e-store to potential buyers, there are some techniques that a website admin can implement through the admin panel to enhance its ranking in the search engine. In this book, we will discuss a set of tips necessary for optimizing the SEO (Search Engine Optimization) in Magento. This ensures that customers not only find your store on the first page of search engines but they also find the right pages too when they are searching for specific items. The systematic guide will make it very easy for you to understand and use SEO to reap maximum benefits for your website.