Term
Modern And Intuitive UI
In the ever-evolving IT market, modern and intuitive UI is the user interface or the front-end of the web platform that qualifies the customer’s expectations of visual experience. No matter how complex the architecture of the application is, the UI of the application must be user-friendly and seamless.
In the competitive market, if the users have to think and put energy to find or derive certain functionalities and flow of the application, users lose engagement with the application and often abandon the application. This can result in a negative brand image and can also increase the bounce rate of the website or the web application.
