Term
Social Media Integration
When marketers wish to unify different platforms to engage, communicate and sell to customers, they usually tap into different and relevant social media platforms to increase their reach. As a part of the marketing strategy where customers can easily get access to a brand, marketers put social media platforms on their websites.
This can also happen vice versa when marketers put website links on social media platforms to redirect customers towards a certain landing page on their e-commerce platform. This is standard practice for e-commerce platforms that wish to create multi-channel sales and marketing for better sales and connectivity with customers.
