Now that we’ve delved into the significance of web-to-print software in Part 1 and explored its benefits for print service providers in Part 2, it’s time to delve even deeper in Part 3.
Web-to-print (W2P) software has transformed printing, offering customers convenience and customization. With W2P, customers can easily customize print products, minimizing errors and streamlining the printing process.
Its intuitive interfaces empower customers with creative control, while facilitating collaboration between customers and printing professionals.
In essence, W2P software opens up a world of possibilities in printing, shaping the industry’s future with efficiency and innovation.
The increased adoption of internet and technology by consumers has enticed online printers to leverage the full potential of web-to-print technology to increase their revenues.
Table of Contents
6 Ways Web To Print Software Benefits Customers
In this section, we will discuss the benefits it provides to end customers:
1. Convenience
Ecommerce printing stores provide potential customers access to an online catalog of products as well as the ability to place orders from the convenience of their homes.
Whether it is a professional business card or an invitation or booklet, a web-to-print storefront enables even a non-designer to customize any ready-to-use template, choose the type of paper, and place an order conveniently – all on a single website.
2. Self-service portal for placing orders
In traditional print ordering, if a consumer has a ready design then he has to supply the artwork file to the printer in person or via email.
In case he does not have any design, he can choose a design from a set of options offered by the printer or ask the graphics designer to create it as per color and other preferences. They then have to wait for the printer to give a quotation after which they place an order.
But, with web-to-print technology, they can now skip many of these steps, save money and time, while also creating a design of their liking instantly without any external help.
Consumers can either choose from a set of predesigned templates and personalize it or upload their own design and preview and proofread the final design before placing an order.
Since the web to print ecommerce store acts as a self-service portal, consumers can place orders anywhere and anytime, thereby eliminating the need to go to a physical print store.
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3. Live pricing feature
Choose any web-to-print software, and it will provide an instant quotation feature that enables consumers to choose details of their order – such as quantity to print, material type, and size of the artwork – to find out how much the printing job will cost. Real-time quotations saves time for both customers and print service providers.
4. Seamless payments
Did you know that 63 percent of customers exit an app or a website if they find hidden costs or are unable to make payments the way they wanted to (PayPal) ?
The good news is that the web-to-print storefront provides consumers with a seamless and hassle-free buying experience.
Simply put, you can keep a tab on a customer’s browsing history, including if they get stuck in the purchase cycle or simply abandon the shopping cart.
Not only can the concerned team get in touch with such customers and help them complete the process, but they can also offer them multiple options for making payments, which could include cash-on-delivery (COD), debit/credit cards, net banking, PayPal, and more.
5. Push notifications
Push notifications have an opening rate of 90 percent, which means if a web-to-print software has this feature, potential customers can receive constant updates about the status of their orders, shipping details, and delivery dates.
In addition, printers can publish notifications for new product launches, offers, and promotions for ensuring consistent engagement with the consumers.
6. Brand consistency
Brand identity is a pivotal contributor to the success of any business. And one of the ways to create one is through print marketing materials such as logos, business cards, product brochures, eBooks, and so on. Maintaining brand consistency and uniformity in colors and fonts of different print materials concerning a consumer’s brand becomes more straightforward with the use of a print ecommerce software solution.
Any consumer can prepare a set of editable templates with consistent brand elements, which can be customized every time there is a need, thereby ensuring brand consistency and high-quality prints.
In addition, learn about Brand Management Software which can transform the way to manage brand, digital assets, and print!
Conclusion:
In conclusion, web-to-print (W2P) software stands as a game-changer in the printing industry, offering unparalleled benefits to customers. Its convenience, customization options, and streamlined processes make it an essential tool for modern printing needs.
By empowering customers with creative control and facilitating seamless collaboration, W2P software not only enhances efficiency but also paves the way for innovative printing solutions.
As businesses and individuals continue to embrace this transformative technology, the future of printing is characterized by efficiency, flexibility, and boundless possibilities.
