Why three separate products, not just single one as offered by many other web-to-print solution providers?
Good question indeed!
Let us help you in comparing our 3 niche products to find out which one is best fit for your business requirements.
While discussing and consulting with many of our clients, we realized that anything that can be printed can be divided into separate segments based on printing techniques used and cost of printing. Some products can be printed irrespective of the size of artwork as their design area is bound as per the product surface area. The pricing of printing for such products is based on printing technique used e.g. DTG, sublimation, offset, screen etc.
While for some products, design area is unlimited or otherwise limited by the capacity of printing surface of printing machinery. For example, hoardings, banners, yard signs etc. Wide format printing techniques and machinery is used to print such product. The pricing of printing for such products is generally based on the printing material used (regular, matte, glossy, vinyl etc.) and size (height x width).
However certain products are of a yet another different nature that involves pre-printed products where only a part of the product can further be customized and re-printed. For example ready greeting cards, photo albums, invitations, flyers, corporate marketing and advertising materials, business cards etc. Variable data printing techniques are used for printing such products and printing cost depends on amount of variable data printed per product.
Also, a customer ordering a t-shirt may be an amateur designer or just a school kid who does not know design best practices. He just needs an easy to use interface to play with and create an artwork that suits his personality. On the other hand a customer looking to order corporate banners and business cards may be a trained designer or creative expert and would like to have features like grids, margins, cut/bleed lines to prepare professional design. While a person ordering photo book or greeting card just needs a pre-defined template where he can upload his photos, decorate it with stickers and personalized messages.
It would have been unfair to develop one single design studio that can serve all such requirements and keeping the interface clean and useful. That is the reason; we segmented our main product offerings into 3 separate products to cover each one of these distinct requirements.
Also, by giving 3 separate options, you can choose the best fit solution for your business as well as keeping your investment within your budget. Why to pay for the features not useful for your business?
Given below is a feature comparison matrix to show the major differences in our 3 products so you can decide which one is the best fit for your business.
All-in-one Product Designer vs. Print Designer vs. Card Designer
We believe that above comparison chart will help you in picking up the right solution for your business and product offerings. Yes, in case your products confirms to more than one solution above, consult this with our sales team and they can rope in our technical team to analyze your requirements and suggest a best fit for you.