Ever noticed how some products in stores just grab your attention?
Chances are, it’s not just the product, it’s the display. Point of sale displays help retailers attract customers, drive impulse buys, and boost sales. In fact, 68% of shoppers make unplanned purchases because of these displays.
Now, here’s the exciting part: What if you could be the one creating those displays?
If you’re looking to grow your large format print shop, custom POS display printing is a golden opportunity. It’s high-margin, in-demand, and easier than ever to offer online thanks to advanced web to print technology.
But as a print shop owner, you might be thinking:
- Is this really worth my time?
- How do I handle tricky customizations like shapes and sizes?
- Can I sell this online without losing control over quality?
The answer is yes, and we’ll show you exactly how to do it. Let’s get in!
Table of Contents
What Challenges Do Print Service Providers Face When Selling POS Displays?
While the potential is huge, selling POS displays isn’t without its challenges. Here are some common pain points print service providers face:
- Complex Customizations: POS displays come in all shapes and sizes: custom folds, unique materials, and non-standard designs can be tricky to manage without the right tools.
- Artwork & Die lines: Clients aren’t always design experts. They may struggle with artwork placement or preparing die lines, leading to delays and frustration.
- Shipping & Assembly: Large displays need careful packaging and handling to ensure they arrive intact and ready for assembly.
- Proofing & Revisions: Without automation, back-and-forth communication over proof can slow down production and eat into your profits.
Good News? All of this can be simplified with the right web to print solution. It can handle custom sizes, auto-generates die lines, shows real-time previews, and speeds up proof approvals.
What Types of POS Displays Can You Sell on your Online Print Shop?
Wondering what kinds of POS displays you can add to your web to print storefront? Here’s a quick guide to the most popular (and profitable) display types that retailers love:
| Display Type | Description | Common Use Cases |
|---|---|---|
| Countertop Displays | Small, compact displays placed near checkout counters | Ideal for candy, cosmetics, travel-size items, or impulse buys |
| Floor-Standing Displays | Tall, free-standing displays designed to hold a larger number of products | Often used for seasonal promotions, electronics, beverages |
| Dump Bins | Open-top bins that hold bulk or clearance merchandise | Great for toys, snacks, and fast-moving promotional items |
| End Cap Displays | Positioned at the ends of store aisles to maximize visibility | Used to showcase featured brands or new product launches |
| Pallet Displays | Displays mounted on shipping pallets, ready for immediate placement on retail floors | Popular in warehouse clubs for high-volume products |
| Corrugated Cardboard Displays | Lightweight, eco-friendly, and cost-effective displays that are easy to customize | Used across industries for promotional and seasonal campaigns |
| Shelf Talkers and Wobblers | Small signs or attachments mounted on shelves to highlight specific products | Common in FMCG, beauty, and pharmaceutical sectors to increase shelf visibility |
Pro Tip: Add real-life photos or 3D mockups of these POS displays to your product gallery to make your web to print storefront more visual and convincing.
The Technology Stack You Need to Sell POS Display Printing Online
Selling custom POS displays isn’t like selling brochures or flyers. It involves complex designs, large formats, and customized structures, which means a standard online print shop won’t cut it. To meet customer expectations and run a smooth operation, your large format printing software should include the following key components:
1. 3D Display Preview
Give customers a full 360-degree view of their display before ordering. This not only builds confidence but also reduces support queries and post-order revisions.
2. Custom Size Entry with Auto Pricing
Let buyers enter custom dimensions and instantly view accurate pricing based on size, material, and finishing options, no back-and-forth needed.
3. Dynamic Dieline Generator
Automatically generate dielines based on the selected display type and size. This simplifies design for customers and eliminates manual prep work for your team.
4. Online Design Tool
Enable customers to upload artwork, use design templates, or create their display graphics from scratch, all within your storefront.
5. Template Engine for Display Models
Offer reusable, editable templates for popular display types like end caps, dump bins, and floor stands. This speeds up design and ordering for repeat customers.
6. Artwork Proofing and Approval Workflow
Print workflow allow real-time proof generation, approvals, and revision tracking, so you can avoid delays and ensure production accuracy.
7. Print order management software
Track every job from order placement to dispatch, with our print order management software for clear visibility into production status, inventory, and customer communication.
8. ERP and Production Workflow Integration
Connect your web to print storefront with backend systems to streamline everything from production planning to inventory management and logistics.
Who’s the Ideal Customer for POS Displays?
Custom POS displays are in high demand across various industries. Here’s who’s buying:
- Retailers & Supermarkets
- Beauty, Cosmetics & Personal Care Brands
- FMCG Companies
- Packaging & Marketing Agencies
- Pharma & Healthcare Brands
- Event & Trade Show Planners
- Startups Launching New Products
How to Market Your POS Display Printing Offering
Marketing your custom POS display printing services doesn’t have to be complicated. With the right strategies, you can attract high-value clients and grow your business effectively. Here’s how to get started:
1. Create Targeted Landing Pages
Build dedicated landing pages that speak directly to your ideal customers. Use keywords like:
- “Custom POS display printing”
- “Retail display stand design”
- “Floor display printing”
- “custom Point of Purchase displays”
These keywords will help you rank higher in search results and attract businesses actively looking for your services.
2. Offer Free Templates or Sample Kits
Give potential clients a taste of what you can do by offering free downloadable die lines or mini display samples. This not only showcases your capabilities but also builds trust and encourages them to place an order.
3. Run Google Ads for Specific Industries
Target industries that rely heavily on POS displays, such as:
- Cosmetics brands
- FMCG companies
- Event planners
Google Ads allow you to reach decision-makers who are actively searching for solutions like yours, ensuring your marketing budget is spent wisely.
4. Showcase Real Work on Social Media
Use social media platforms to highlight your expertise and finished products. Share:
- High-quality photos of completed displays
- Behind-the-scenes reels of the printing process
- Time-lapse videos of display assembly
Visual content is engaging and helps potential clients see the quality and creativity you bring to the table.
5. Partner with Local Agencies
Collaborate with marketing or branding agencies that need reliable print partners. Offer white-label services so they can present your work as part of their offerings. This opens a steady stream of referrals and long-term partnerships.
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Why This Works:
By combining these strategies, you’ll position yourself as a trusted, go-to provider for custom POS display printing. Whether it’s through targeted ads, social proof, or partnerships, these tactics ensure your large format print shop gets noticed by the right audience.
Wrapping up: Ready to Start Selling Custom POS Displays Online?
With growing demand, strong return on investment, and the right web to print solution in place, custom POS display printing is one of the most promising growth opportunities for print businesses today.
At DesignNBuy, we help printers to launch and scale their online storefronts with ease of offering high-value products like custom packaging, labels, and now, Point of Sale Displays.
From interactive product configurators to 3D previews and automated die line generation, our web to print solution is built to simplify complex printing processes and deliver a seamless buying experience.
Ready to Sell Custom POS Displays Online?
Our web to print solution makes it easy to sell & manage custom POS display orders online
