We learned about web to print software and its importance in Part 1. Now, in Part 2, let’s explore the benefits it offers print service providers.
The web to print software offers numerous advantages for print service providers looking to expand and optimize their operations. By integrating an automated online ordering system into their workflow, print shops can significantly increase efficiency and profitability.
Table of Contents
Top 5 Benefits of Web to Print for Printing Business
1. Reduced pre-production timelines and cost
Traditional print workflow, irrespective of the amount of work (250 business cards or 10,000 flyers), is time-consuming. On the other hand, web-to-print technology enables a much tighter process both in terms of cost and timeline.
The ‘price talk’ gets eliminated, and the ordering process becomes faster and shorter, thus leading to more sales and more profits.
Besides, the web to print applications saves you from spending on hiring a designer, because even those having no design skills can customize ready-to-print templates easily and place orders.
Besides, many features such as ‘placing a request for a quote’, online artwork proofing, order notifications, and easy reordering help eliminate manual intervention and customer interaction, thus reducing timeline and workforce needs. As a result, printers can invest their resources in growing sales and processing more orders per hour.
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2. Eliminated artwork errors and print waste
Since the web to print storefront allows consumers to upload their artwork, it strips away the traditional approval process, which includes coordination among multiple teams in the printing company – a process that takes time to complete.
With web to print ecommerce, even if the consumers create new artworks from scratch or by using pre-designed templates, the ball is still in their court. Meaning, it is up to them to view the online design proofs and give the go ahead. Any mistakes in the design are caught early, and that reduces faulty printing.
Additionally, integration with applications such as pre-flight and RIP auto-detects and notifies if the artwork does not comply with the set printing standards. So, the chances are slim for processing any faulty design.
Because everything is predetermined when it comes to web-to-print software – approved artwork, print materials, colors, fonts, and finishing options – there is minimal scope for rejects or print wastage, which is a massive win for online printers.
As a result, the whole process gets shorter for both the parties involved – all thanks to web-to-print technology. The job gets reviewed, printed, and delivered faster!
3. High volume online print orders
Gone are those days when sales representatives would go from one office to another, taking print orders. Back then, the sales were also limited by geography. But not anymore. The internet has shrunk the world. Today, the sky is the limit quite literally!
The sales team can accept orders online or create it on behalf of their customers. Also, consumers can place their orders via desktop or smartphones at any time of the day – thanks to web-to-print technology.
Such print shop storefronts allow printing companies like yours to process a higher print volume quickly because the orders get queued up for production through an automated system that gets completed in a short period for prompt deliveries.
This technology quickly eliminates the lengthy conversations that take place during order confirmation – finalizing quotations, artwork approval, and updating the delivery status. Web to print makes the process of taking orders not only smart and efficient but also profitable.
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4. Increased brand visibility by leveraging SEO
Whenever you set up your web-to-print storefront, it can be personalized as per your brand guidelines. Complete with a beautiful web to print website theme, an intuitive user interface (UI), and user experience (UX), it will also comprise built-in controls for maximizing your content for SEO.
You can not only customize the page titles and enter metadata but also create keyword-rich product page URLs and use powerful URL redirects to help prevent loss of page rank. With measured digital marketing, you can get targeted visitors on your website and turn them into customers by offering them your unique services.
5. Boosted customer loyalty
There is no doubt that web-to-print technology handles multiple orders simultaneously without breaking a sweat as compared to traditional offset printing, which can only take the load of one customer at a time.
Also, by helping your customers to configure their digital assets on your website for the first time, you ensure that they will become your repeat customers and keep ordering.
With the software, you can not only churn out orders faster but also know exactly what your customer wants and when. For instance, you can strengthen a customer’s marketing supply chain by printing brochures for a high-in-demand product swiftly in emergencies.
This would not only increase your loyal customer base but also ensure a steady flow of revenues.
Conclusion:
Overall, web to print empowers for exceptional self-service ordering experience that drives revenue while freeing staff to focus on higher quality production. For print service providers, it’s a pivotal tool for scaling up and staying competitive in the digital age.
