In a recent webinar hosted by us, renowned industry expert Sean Markse shared invaluable insights on the packaging industry, shedding light on its growth, automation, and the crucial role of web to print solutions. With a focus on online packaging printing and the significance of embracing digital transformation, Markse emphasized the vitality of taking print businesses online to thrive in today’s competitive landscape.
Sean Markse is a highly respected authority in the packaging and labels industry, with a wealth of experience and a deep understanding of evolving market trends. With a distinguished career spanning several decades, Markse has worked with numerous organizations, assisting them in navigating the dynamic landscape of packaging and labels. His extensive knowledge and insights make him a sought-after expert in the field.
Insights from the Conversation
Digital Packaging and Labels
When asked about the rapid growth of digital packaging and labels, Markse expressed his enthusiasm for this transformative trend. He emphasized that digital technologies have opened new doors for customization, personalization, and engaging customer experiences. Markse believes that digital packaging is here to stay and will continue to evolve, offering exciting opportunities for brands to captivate consumers in unique and innovative ways.
Short-Run Production and Accelerating Workflows
Markse shed light on the increasing prevalence of short-run production in the packaging industry. He highlighted the importance of tools and workflows that can reduce production timelines without compromising quality. Embracing automation, digital proofing, and collaborative design tools were among the strategies he recommended to streamline processes and meet the demands of shorter production runs effectively.
Personalization and Web to Pack Systems
Markse agreed with McKinsey experts’ suggestion that tomorrow’s packaging will be smart, personalized, and reusable. He emphasized that personalization demands are indeed bringing relevance to web to pack systems.
With web to pack solutions, brands can seamlessly integrate personalization options into their packaging offerings, enabling customers to create unique and tailored experiences. Markse sees web to pack as a pivotal technology for facilitating personalization in the packaging industry.
Ecommerce Opportunities and Technological Investments
Markse discussed the significant ecommerce and web to pack opportunities available for packaging suppliers. He highlighted that online buying trends are influencing technology investments in the industry. With the rise of online marketplaces and direct-to-consumer sales, packaging suppliers must adapt their technology infrastructure to meet the demands of ecommerce platforms. Markse emphasized the importance of investing in web to pack solutions and aligning with the evolving needs of online buyers.
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Impression of DesignNBuy's Web to Pack Solution
When asked about his thoughts on DesignNBuy’s web to pack solution, Markse expressed his admiration for its capabilities. He commended the user-friendly interface, seamless collaboration features, and the integration of personalization options. Markse stated that such solutions are instrumental in driving efficiency, enhancing customer experiences, and unlocking new business opportunities in the packaging and labels industry.
Setting up a Successful Online Business Strategy
In closing, Markse offered his expert advice for packaging and labels service providers looking to establish a successful online business strategy. He emphasized the importance of understanding target audiences, investing in technology infrastructure, embracing digital marketing, and constantly adapting to evolving market trends. Markse urged businesses to leverage web to pack solutions, collaborate with design experts, and focus on delivering exceptional customer experiences to thrive in the competitive online landscape.
Sean Markse’s webinar hosted by us served as an eye-opening session on the packaging industry’s growth, automation, and the indispensable role of web to print solutions. Markse’s expert insights shed light on the significance of online packaging printing and the vital need for print businesses to establish a strong online presence. By embracing digital transformation, adopting web to print technologies, and venturing into online packaging printing, print businesses can position themselves for success in the dynamic and competitive packaging industry.
Our commitment to hosting such informative webinars demonstrates their dedication to empowering businesses with knowledge and tools to thrive in the digital era. As print businesses navigate the changing landscape, the webinar serves as a guiding light, urging them to embrace online channels, leverage web to print solutions, and harness the power of digital transformation to excel in the packaging industry.
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*This post has been updated on June 2024.
