As a print business owner, you know there’s a lot to accomplish with limited resources. Traditional marketing can be a drain on your funds whereas social media marketing, on the other hand, is pretty low-cost and gives you a direct line to your current and prospective customers. It’s a trade-off though. What you save in dollars you’ll invest in time. You have to be smart and efficient with using social media resources if you have to achieve the results you need.
This guide is for print business owners with limited resources, but who want to learn how to establish and build their brand online using social media.
